It all started in 1996 in a kitchen on Houston Street on the Lower East Side of NYC…
UNDERBOSS and UNDERGIRL’s “The Classics Collection” was created to celebrate the 21st anniversary of the year our founder and head designer DC had the idea to paste his artwork on the crotch of a panty.
As the first underwear brand for skaters, club kids and cosplayers, we changed the game multiple times with groundbreaking ideas like low-rise panties, secret stash pockets and of course printing dope graphics on the crotch of underwear.
Unlike other brands, we never pay for sponsorship, but that has not stopped celebs from rocking our gear such as Cardi B, Eminem, Tyler the Creator, Serena Williams, Lil’ Wayne, Janelle Monae, Jessica Nigri and Miley Cyrus.
After many years of doing our own thing, in the last five years DC has collaborated with some of the biggest studios and brands out there such as DC Comics, Nickelodeon, Live Nation, Cartoon Network, Rick & Morty, Wu Tang Clan, Bob’s Burgers, Looney Tunes, Cuphead, Transformers and OBEY.